All Star Outfitters Partners with AAU Indoor Track & Field Nationals in Virginia Beach

All Star Outfitters (ASO) was proud to partner with AAU Track & Field for the Indoor National Championships in Virginia Beach, bringing the full ASO event merchandise experience to one of the premier youth track and field events in the country.

Athletes, coaches, and families from across the nation traveled to Virginia Beach to compete on the national stage, creating an incredible atmosphere throughout the entire weekend. From impressive performances on the track to the excitement throughout the venue, the event showcased the dedication and passion that make AAU competitions so special.

Building on a Great Event in Knoxville

This partnership came after a fantastic experience at the AAU Cross Country National Championships in Knoxville, Tennessee. That event was an incredible success and gave the ASO team the opportunity to connect with athletes and families from across the country while providing official event merchandise for such a meaningful national competition.

The energy and turnout in Knoxville made a lasting impression, and after such a great event, it felt natural to continue the momentum.

Because of that success, teaming up again with AAU for the Indoor Track & Field Nationals in Virginia Beach was the perfect opportunity to run it back.

The ASO Event Merchandise Experience

Throughout the championship weekend, the All Star Outfitters team provided official event merchandise for athletes, coaches, and fans attending the Indoor Nationals.

ASO focuses on creating apparel that captures the moment — something athletes can take home as a reminder of competing at a national championship.

Fans and competitors were able to shop a wide range of custom event gear, including:

• Event T-shirts and long sleeve shirts

• Hoodies and sweatshirts

• Performance apparel

• Hats and accessories

• Exclusive designs created specifically for the Indoor Nationals

Each item was designed to celebrate the athletes competing and the unforgettable memories made throughout the weekend.

Celebrating the Athletes

AAU events are about more than competition — they’re about community, opportunity, and creating lifelong memories. The Indoor Track & Field Nationals in Virginia Beach brought together some of the most talented young athletes in the country, and ASO was honored to be part of such a special event.

From the first race to the final event, the energy inside the venue made the entire weekend unforgettable.

Looking Ahead

After two incredible events with AAU — the Cross Country National Championships in Knoxville and the Indoor Track & Field Nationals in Virginia Beach — All Star Outfitters is excited about the future of this partnership.

We’re grateful for the opportunity to work alongside AAU and to be part of these national championship moments for so many athletes and families.

All Star Outfitters Powers Up as the Official Merchandiser of Comic-Con® International

Knoxville, TN — January 21, 2026 — All Star Outfitters, a national leader in event merchandising, has been named the Official Merchandiser for Comic-Con®, the premier celebration of popular art and creativity in the world, held annually in San Diego, CA.

Through this new partnership, which was facilitated by IMG Licensing, All Star Outfitters will bring fans an exclusive lineup of officially licensed Comic-Con merchandise, available both on-site and online. From premium apparel to collectible gear, the collection will capture the excitement, artistry, and imagination that define the Comic-Con experience.

“Comic-Con represents the ultimate celebration of fandom and imagination,” said Mike Martinez, President of All Star Outfitters. “We’re thrilled to bring our passion for large-scale event merchandising to deliver an unforgettable retail experience for fans from around the globe.”

All Star Outfitters manages merchandising operations for more than 400 events each year across the country, partnering with top athletic and entertainment organizations. Their proven success in high-energy, high-volume environments positions them to elevate Comic-Con’s retail experience through innovative designs, superior product quality, and seamless on-site execution.

“We’re excited to be working with the inventive, first-rate team from All Star Outfitters,” said David Glanzer, Chief Communications and Strategy Officer for SDCC®, the organization behind Comic-Con. “The unique designs they’ve presented have elevated our offerings that we’re sure will please all fans from every corner of the popular arts.”

San Diego Comic Convention (SDCC) is a California Nonprofit Public Benefit Corporation organized for charitable purposes and dedicated to creating the general public’s awareness of and appreciation for comics and related popular art forms, including participation in and support of public presentations, conventions, exhibits, museums and other public outreach activities which celebrate the historic and ongoing contribution of comics to art and culture. In addition to its San Diego convention each summer Comic-Con (the premier comics convention of its kind in the world), SDCC organizes the Anaheim-based WonderCon® each spring, and the SAM: Storytelling Across Media® symposium in the fall. SDCC recently licensed the San Diego Comic-Con Málaga® convention in Spain, has licensed Comic-Con: The Cruise, and is the parent organization of Comic-Con Museum® in San Diego’s Balboa Park. SDCC’s global licensing rights are managed by IMG Licensing.

The partnership will make its debut at WonderCon and continue on at Comic-Con 2026 in July all while featuring exclusive designs, limited-edition drops, and an immersive online shopping experience throughout the year, powered by All Star Outfitters.

For more information:

All Star Outfitters

Landon Hensley

Director of Marketing

lhensley@asoapparel.com

SDCC

David Glanzer

Chief Communications and Strategy Officer

pr@comic-con.org

Kings Hammer SBD Event Management, a national leader in youth soccer tournaments, is excited to announce a new partnership with All Star Outfitters, a leading onsite merchandise provider known for bringing events to life through custom apparel and fan gear.

Beginning this season, All Star Outfitters will be the official onsite merchandise partner for Kings Hammer SBD events, offering exclusive, event-branded apparel and collectibles designed to celebrate the excitement, competition, and unforgettable moments that define Kings Hammer SBD tournament weekends. The partnership will launch at select Kings Hammer SBD tournaments this spring, with expanded activation planned across the fall event season.

“We design our events around the complete tournament experience, from the level of competition to the moments families remember long after the weekend,” said Brent Paulson, Chief Development Officer of Kings Hammer SBD. “All Star Outfitters shares that vision, and we’re excited to partner with them to deliver high-quality, event-branded merchandise that elevates every event.”

With in-style designs, premium-quality products, and fast, fan-friendly onsite operations, All Star Outfitters will help turn tournament memories into lasting keepsakes.

“Youth soccer tournaments are about more than competition—they’re celebrations of community and unforgettable moments,” said Mike Martinez, President, of All Star Outfitters. “We’re excited to partner with Kings Hammer SBD to elevate the event experience with merchandise that captures the energy and pride of tournament weekends.”

All Star Outfitters is proud to announce a brand-new partnership with the District of Columbia State Athletic Association (DCSAA), furthering our commitment to supporting student-athletes and championship events across the country. This collaboration will bring high-quality event merchandise and custom championship apparel to the athletes, families, and fans who make these competitions so special.

The DCSAA was established in 2012 through the Executive Office of the Mayor and the Office of the State Superintendent of Education (OSSE). The organization unites public schools, public charter schools, and independent schools (including private and parochial institutions) across the District of Columbia. Its mission is centered on enhancing student-athlete achievement by providing life-quality learning experiences, fostering collaboration among schools, and—most importantly—creating opportunities for state-level athletic competition.

Today, DCSAA awards DC State Championship Titles in 32 boys’ and girls’ interscholastic sports, ranging from basketball and soccer to track and field, and even E-Sports. These championships give athletes the chance to compete at the highest level within the District while adhering to uniform rules and eligibility standards that ensure fairness and consistency. By providing oversight, guidance, and championship opportunities, DCSAA plays a vital role in uplifting athletics and student development across DC schools.

At All Star Outfitters, we specialize in creating custom t-shirts, hoodies, hats, and other merchandise that celebrates the spirit of athletic achievement. With years of experience servicing collegiate and high school championships nationwide, our goal is to provide spectators and athletes with memorable gear that captures the pride of competition. From on-site merchandising at championship venues to online event stores, we make it easy for everyone to take home a piece of the championship experience.

This new partnership with DCSAA reflects our shared mission to celebrate student-athletes, elevate events, and bring communities together through sports. We are thrilled to support the upcoming DCSAA State Championships and look forward to another incredible year of empowering athletes with the recognition they deserve—on and off the field.

All Star Outfitters is excited to announce the renewal of our partnership with Deep South Spirit, one of the premier organizations in the world of cheerleading and dance competitions. This partnership allows us to continue doing what we do best—bringing high-quality event merchandise and custom cheer t-shirts to athletes, coaches, and fans at some of the biggest and most exciting events of the season.

Founded in 1999, Deep South Spirit Cheer has built a reputation for producing unforgettable cheer tournaments and dance championships across the country. Known for their high-energy productions, state-of-the-art staging, and welcoming atmosphere, Deep South Spirit events go beyond competition. They create memorable experiences for athletes of all levels, including school, recreational, and all-star cheer teams. With a mission to make cheerleading more inclusive and accessible, they’ve become a trusted name in cheer and dance events nationwide.

As the official merchandising partner, All Star Outfitters specializes in designing and delivering custom event gear that captures the excitement of competition. From stylish championship apparel like hoodies and hats to collectible accessories and custom t-shirts showcasing the event, our goal is to provide merchandise that athletes and spectators will be proud to wear long after the event ends. Both our on-site booths and online stores make it easy for fans to take home a piece of the action.

The upcoming Deep South Spirit season will bring thousands of athletes and families together in top cities like Biloxi, Tampa, Atlanta, Denver, Destin, New Orleans, and Nashville. At each stop, All Star Outfitters will be there to enhance the championship atmosphere with fresh, exciting merchandise tailored for the event.

We are proud to renew this partnership with Deep South Spirit and look forward to another incredible year of supporting cheer competitions, dance tournaments, and championship events across the country. Together, we’re building more than events—we’re creating memories, uniting communities, and celebrating the passion of athletes.

Here’s to another unforgettable season with Deep South Spirit!

All Star Outfitters is excited to announce the renewal of our partnership with the United States Collegiate Athletic Association (USCAA) for another great year of championship events. Since its establishment in 2001, the USCAA has been a vital part of college sports, providing opportunities for smaller colleges and junior colleges to compete at the national level. From hosting national championships to honoring student-athletes as All-Americans and Scholar-Athletes, the USCAA continues to support programs that keep competition accessible, meaningful, and inspiring.

At All Star Outfitters, we’re proud to play a role in enhancing these experiences through high-quality event merchandise. As the official merchandising partner of the USCAA, we service collegiate championship events across multiple sports—from basketball and baseball to cross country, volleyball, and beyond. These tournaments bring together athletes, families, and fans from all over the country, and we are committed to delivering merchandise that captures the energy and pride of every competition.

Our team specializes in creating custom t-shirts, hats, and apparel that allow student-athletes and supporters to take home a piece of the championship moment. Whether it’s gear sold on-site at a tournament or online through our event stores, All Star Outfitters ensures that fans have access to memorable, stylish merchandise they’ll wear long after the final whistle.

The USCAA provides an incredible platform for student-athletes to shine, and we are honored to be part of the journey. For us, it’s not just about shirts and hats—it’s about helping schools and communities celebrate achievement, foster spirit, and create lasting memories around the love of college sports.

With another season of exciting tournaments ahead, we look forward to supporting the USCAA once again. Here’s to another year of outstanding athletic competition, unforgettable championships, and championship-worthy merchandise!

From September 19–21, 2025, All Star Outfitters had the privilege of serving as the official event merchandiser at the Sand Sports Super Show in Costa Mesa, CA. With more than 30,000 people in attendance, the weekend was packed with energy, excitement, and nonstop action.

We had not one, but two booth setups in prominent locations at the OC Fair & Event Center. By the Proving Grounds, where much of the live action took place, we showcased a three-GYBE inflatable booth structure. The connected setup gave us a commanding presence that stood out across the venue and made it easy for spectators to spot us while enjoying the show. At the same time, our second booth near The Hangar featured a streamlined sales trailer, which offered both efficiency and convenience for fans looking to grab their event gear quickly. Both locations were decorated with eye-catching lights and stocked with well-displayed merchandise designed to celebrate the spirit of the Sand Sports Super Show.

But we didn’t stop at just offering event merch—we made sure to engage with the community all weekend long. Our team was out and about handing out free koozies, hats, and stickers to attendees, adding to the excitement. We also brought some fun interactivity into the mix by asking spectators Sand Sports Super Show trivia questions, sparking conversations and laughter across the grounds. One of our favorite activations was the “Show Me Your Best Full Throttle Face” challenge, where we encouraged fans to strike their fiercest expressions on camera. The results were nothing short of entertaining and gave everyone a chance to share in the event’s high-energy vibe.

The combination of great weather, passionate people, and unforgettable moments made this year’s Sand Sports Super Show one to remember. We’re proud to have been a part of it and grateful to everyone who stopped by to pick up merch, participate in our activations, or just share a smile.

Now, we’re already revving up for the Off Road Expo on October 4–5. If you enjoyed the Sand Sports Super Show, we can’t wait to see you there for even more fun, gear, and community.

We’re thrilled to announce that All Star Outfitters is teaming up with Bonnier Events to become the official event merchandiser for two of the biggest names in the sand sports and off‑road scene: the Sand Sports Super Show (September) and the Off Road Expo (October). This is unlike anything we’ve done before, and the excitement is off the charts.

All Star Outfitters Joins Forces with Elite Tournaments for an Exciting 2025 Partnership

At All Star Outfitters, we are excited to announce our new partnership with Elite Tournaments, bringing an enhanced merchandise experience to athletes, families, and fans throughout the 2025 season. This collaboration will provide high-quality, event-specific apparel at some of the most competitive youth sports tournaments in Maryland, Pennsylvania, and Virginia.

By combining our expertise in custom event merchandise with Elite Tournaments’ reputation for organizing top-tier sporting events, we aim to elevate the experience for everyone involved. Whether it's players proudly wearing their event gear or families finding the perfect souvenir, this partnership ensures that every event is not only about the competition but also about creating lasting memories.

A Shared Vision for Excellence

At ASO, our mission is to support athletes and sports enthusiasts by delivering premium apparel and accessories that reflect their passion for the game. Partnering with Elite Tournaments allows us to expand that mission, ensuring that each event has a top-notch merchandise presence that complements the high-energy atmosphere on the field.

“ASO is incredibly proud to announce that we are the official merchandise partner of Elite Tournaments. As their partner, we will elevate the merchandise experience for players, parents, and fans, both onsite and online, that will complement the dynamic and high quality events that Elite administers.” said Mike Martinez, President at All Star Outfitters. “I’m excited to see ASO and Elite joining forces to create an unforgettable experience for athletes and fans alike.”

Elite Tournaments is equally enthusiastic about the collaboration. “We are thrilled to join forces with All Star Outfitters,” said Elle Marks, Senior VP of Business Operations, at Elite Tournaments. “This partnership aligns with our mission to offer the best possible experience for athletes, coaches, and families. With ASO’s involvement, we’re confident that these events will be even more memorable and impactful.”

What This Means for Athletes and Fans

• Exclusive Event Merchandise: Each tournament will feature unique apparel and gear, designed specifically for the event and available both on-site and online.
• High-Quality Products: ASO is dedicated to providing premium, durable apparel that athletes can wear with pride.
• Enhanced Shopping Experience: From efficient on-site booths to a seamless online store, we’re making it easier than ever for athletes and families to find their favorite event gear.

About All Star Outfitters

With over two decades of experience in the sports apparel industry, ASO has built a reputation for delivering top-tier event merchandise across the country. Our goal is to support athletes, teams, and event organizers by providing high-quality, customized gear that enhances the competition experience. We take pride in our work and stand by our motto: Live to Compete!

About Elite Tournaments

Elite Tournaments has been a leader in youth sports event management for over 25 years, hosting some of the most prestigious tournaments in the country. Their commitment to professionalism, organization, and athlete development has made them a trusted name in the industry.

We can’t wait to see this partnership in action and look forward to an incredible year of competition, camaraderie, and custom gear. Stay tuned for updates on upcoming events and new merchandise drops!

For more information, visit www.asoapparel.com or follow us on social media to stay connected.

When planning an event, whether it's a concert, sporting tournament, festival, or non-profit fundraiser, there are countless details to consider. From securing the venue and managing ticket sales to coordinating schedules and ensuring a smooth flow, event coordinators have their hands full. Amidst this whirlwind of activity, one critical element often falls to the wayside: merchandise.

Promotional t-shirts, hats, and other memorabilia might be the fifth or sixth thing on your mind, but they play a significant role in the overall success and profitability of your event. Worrying about who is going to print the apparel and sell it at the event can add unnecessary stress. This is where event merchandising companies step in to relieve that burden, allowing you to focus on making the rest of the event spectacular.

Why Event Merchandise Matters

Event merchandise isn't just about providing attendees with a keepsake. It's a powerful tool for marketing and revenue generation. Well-designed, high-quality merchandise can enhance the attendee experience, build brand loyalty, and create additional revenue streams. However, achieving this requires more than just slapping a logo on a t-shirt. It involves strategic planning, professional design, and efficient sales logistics.

The Benefits of a Specialized Event Merchandising Company

1. Expertise and Experience: Event merchandising companies specialize in creating and selling products tailored to your event. They have the experience to understand what works best for different types of events and audiences, ensuring your merchandise is appealing and marketable.

2. Stress Reduction: By outsourcing merchandise management, you can eliminate a significant source of stress. Professional merchandising companies handle everything from product design and production to on-site sales and inventory management. This frees you up to focus on other critical aspects of your event.

3. Increased Sales and Revenue: Experienced vendors know how to maximize sales opportunities. They can provide insights into the best product mix, pricing strategies, and sales tactics, ultimately boosting your event’s profitability.

4. High-Quality Products: Specialized vendors ensure that the merchandise meets high standards of quality. This not only satisfies your attendees but also reflects well on your event and organization.

5. Seamless Integration: Professional merchandising companies integrate smoothly into your event operations. They bring their own staff and equipment, setting up and running merchandise booths with minimal disruption to your event flow.

Perfect Events for Merchandise Vendors

Certain types of events particularly benefit from the expertise of an event merchandising company:

• Concerts: Fans love to take home a piece of the experience, whether it’s a t-shirt, poster, or accessory.
• Sporting Tournaments/Competitions: From youth leagues to professional matches, sports fans and participants alike enjoy branded gear.
• Festivals: Whether it’s a music, food, or cultural festival, attendees often look for unique, event-specific items.
• Non-Profit Fundraisers: Branded merchandise can serve as both a fundraiser and a promotional tool, spreading awareness and generating additional donations.

Trust All Star Outfitters for Your Event Merchandising Needs

At All Star Outfitters, we understand the intricacies of event merchandising. We’ve successfully managed million-dollar spectator-driven events like the USA Gymnastics Trials, as well as athlete-driven events such as major cheerleading competitions. Our portfolio also includes basketball, volleyball, and dance competitions, and we are always looking to expand our expertise into new areas.

Our commitment to quality and customer satisfaction has made us a trusted partner for many event coordinators. Visit our website at asoapparel.com and head to the events tab to learn more about how we can help make your event a success.

In conclusion, choosing the right event merchandising company can significantly impact the success of your event. By entrusting professionals like All Star Outfitters with your merchandise needs, you can alleviate stress, increase profitability, and ensure your attendees leave with lasting memories.

All Star Outfitters recently made a grand appearance at Dickie's Arena in Fort Worth, TX, for the 2024 Xfinity U.S. Gymnastics Championships. This prestigious event was a spectacular success for both athletes and fans, and we were thrilled to be a part of it.

Our team set up three vibrant booths within the arena, each designed to maximize our engagement with the enthusiastic gymnastics community. These booths allowed us to showcase our wide range of personalized apparel, promotional products, and event-specific merchandise. We were excited to connect with so many passionate fans, athletes, and families, providing them with high-quality gear to commemorate this thrilling event.

The atmosphere at Dickie's Arena was electric, especially during the announcement of the athletes who qualified to compete at the 2024 Olympic Team Trials. Seeing the joy and excitement on the faces of these incredible athletes was truly inspiring. The hard work and dedication they have poured into their sport is a testament to the strength and spirit of the gymnastics community.

Our time at the 2024 Xfinity U.S. Gymnastics Championships was not only successful in terms of business but also deeply rewarding on a personal level. Engaging with the gymnastics community, hearing their stories, and celebrating their achievements was an unforgettable experience. The camaraderie and support within this community are truly remarkable, and we are honored to be a part of it.

We extend our heartfelt congratulations to all the athletes who competed and those who are moving on to the Olympic Team Trials. Your determination and passion are what make events like these so special.

As we look back on our time at the championships, we are filled with gratitude and excitement for the future. All Star Outfitters is committed to supporting athletes and fans alike, and we can't wait to see what the next chapter holds for the gymnastics community.

Thank you to everyone who visited our booths and made this event a resounding success. The gymnastics community truly rocks!