MEET OUR LEADERSHIP TEAM

Mike Martinez brings over 30 years of experience in the youth sports apparel industry. As President of ASO Apparel, they lead the industry in event merchandising for youth sports. With a background in gymnastics & cheerleading, Mike has a proven track record of building brands & driving growth. Under his leadership, ASO has become a market leading in onsite event merchandising. Last year, ASO attended over 400 events & was the event merchandiser for the USA Gymnastics Olympic Trials as well as the All Star World Cheerleading Championships which had over 100,000 people in attendance. When not at work, Mike enjoys spending time with his wife Holly & twins, Walker & Willow.

J.G. graduated from the University of Illinois with a double major in Finance and Economics in 2003. While attending the U of I, he was a four year letterman on the Men’s Gymnastics team and was co-captain of the team his senior year. After graduation in May of 2003, J.G. moved to Knoxville, TN to help Mike Martinez start All Star Outfitters. He enjoys spending time and traveling with his wife Mary and his four children Jada, Maya, Trey, and Kara. He also enjoys shooting guns at the shooting range as well as following college and professional sports of all kinds.

Shane graduated from Carson-Newman University with a degree in Financial Economics. Before working for ASO, Shane held positions as a manager of operations, revenue protection, training/development at UPS and sales manager at Lowe's. He enjoys spending time outdoors, golfing, camping, kayaking, hiking, and listening to music.

Christian has been working for ASO for over 8 years. He has worked in several different fields from being a Sale Rep, Shipping & Receiving, and to Event Coordinating. Which has lead to his newest role as Director of Operations. Christian is a quick learner & always looking to absorb more. He clings to the motto the more keys you hold, the more doors you can open. He excels at thinking outside of the box to create better chances & more opportunities for maximum success. When he’s not at work you can find him & his wife Regan trying to corral their daughter Tatum & their Australian Shepard Kaia.

Katie Coudriet is on track to graduate with a degree in Human Resources from Tennessee Technilogical University in 2025. Balancing the responsibilities of a full-time HR Director while finishing her degree is no small feat, but Katie enjoys the challenge and sees it as a unique opportunity to apply what she’s learning in real-time. Her dedication to her role helps ensure ASO's team is well-supported and thriving. Outside of work, Katie loves spending time with her cat, Petunia, and enjoys being with her family. She’s also passionate about creating a positive work environment and fostering a sense of community.

A Knoxville native, Katelyn returned home after graduating from the Savannah College of Art and Design. She joined the team at ASO in 2015 and is thrilled to live and work in her hometown. Her years of experience have made her a keen problem solver and an ever-evolving designer, always eager to tackle new challenges. She enjoys spending time with her family, spoiling her pets, and going all out for the Halloween season!

MEET OUR EVENT'S TEAM

Landon graduated from Carson-Newman University with a degree in Business Administration and Marketing in 2020. Graduating in the middle of a global pandemic made it difficult to find a job, so he and his sister opened two of their own nutrition shops in the heart of Hardin Valley and Karns. The experience from owning and operating two stores is why he fits right in with ASO, helping manage the climbing number of events and improving marketing and inventory strategies. Outside of work, he and his wife Chelsea enjoy spending time with their son Beckham and dog Maui. He is also a sports enthusiast who enjoys hiking and traveling.

Rachel thrives on challenges and loves bringing creativity and innovative ideas to her work. During her 2 years at ASO, she has embraced various roles, including online fulfillment, event operations, logistics, and customer service. Each position has enriched her experience and allowed her to develop a well-rounded perspective. Her passion for travel initially drew her to this job, she cherishes the opportunity to meet new people and learn from their diverse stories. She has a deep love for nature and mountain views and is grateful to live in a place that offers such beauty, as well as to travel to other parts of the country to explore more breathtaking landscapes. In her free time, she enjoys spending time with her husband, Tony, and their fur family—two dogs, Koda and Mary J, and cat, Thunder. She believes that the connections we make and the experiences we share are what truly enrich our lives.

Tony is a seasoned professional with over 10 years of experience in production, inventory, and warehouse management. Known for his strong work ethic, he consistently strives to optimize operations and drive efficiency within his teams, achieving impressive results along the way.
In his free time, Tony enjoys spending quality moments with his wife, Rachel, and their dogs and cat. He is also an avid golfer and loves to travel, seeking out new adventures and experiences that enrich his life. This balance between work and personal interests fuels Tony's motivation and creativity in his professional endeavors.

MEET OUR PRODUCTION TEAM

Sebastian is from Mexico with empirical education and 20 years of experience in textile factories with printing and embroidery machinery in Mexico and the United States. During his career he has led and taught people new skills in different areas. Since 2016 he has worked for ASO starting as a printer and has developed his career path into a screenprint manager for the company. In his free time, he enjoys fishing and spending time with his family

Jessica is from Colombia with empirical education has 6 years in ASO and has had the opportunity to work in different positions in the company which has helped her learn about the processes and had the opportunity to be a Production Manager. In her free time she loves to travel, enjoy the art, learn new things and share with her loved ones

At All Star Outfitters, our production team is the heart of our success. Their dedication, craftsmanship, and attention to detail bring our vision to life, turning ideas into reality with passion and precision. They are more than just team members—they are the driving force behind everything we achieve. We are deeply grateful for their hard work and commitment, which inspires us all to continually aim higher and deliver the best.

Steve graduated from the University of Tennessee with a degree in Communications and Broadcasting. He was an on-air radio personality for a decade before transitioning into freelance video production on local and nationally televised programs. But 18 days in the wilderness searching for Bigfoot changes a man. Coincidentally, Steve worked his way through college at a local sign company. So when he was approached by team ASO to take charge of the digital print and awards department, it was as perfect a it as the first night’s sleep in freshly laundered bed sheets. His knowledge and experience will ensure the perfect product for you every time. Away from work, he and his wife enjoy live music, cooking, traveling, a shared passion for mashed potatoes, sports, movies, the outdoors, the indoors, spending time with their friends, loved ones, and their furry 4-legged companions.

Cozmo spent many years floating the lazy river through and around the University of Tennessee’s fine campus full of architectural marvels; 7 years to be exact. It was a long time indeed, however he did not leave empty handed. Cunningly, he convinced the university to award him two Master’s Degrees (Business and Marketing with a Teaching Concentration, Theory of Education) and a Bachelor’s Degree (Human Resources and Development) which are still rolled up in the orange and white cardboard tubes to
this day (15+ years later) While in college, Cozmo discovered the electric guitar and honed his ability to administer rippers in a public forum. Eventually that led to 8 years of full time touring with rock n roll band, The Dirty Guv’nahs. Before making the leap to
that rock and roll life, Cozmo served as the production manager/screenprinter for a nonprofit social enterprise called Tribe One. In addition, he served as the head printer for Nothing Too Fancy Print Shop during the Guvs two year touring hiatus. In the second
phase of his life/week, Cozmo enjoys playing guitar rippers with his two bands (The Dirty Guv’nahs, Electric Darling), listening to guitar rippers, and eating medium rare ribeyes.

MEET OUR CREATIVE TEAM

Graduating from East Tennessee State University in 2022 with a Bachelor of Fine Arts focused on Graphic Design, Madison has seamlessly combined her lifelong passion for cheerleading and her love for art. After 19 years of cheering, starting at just 5 years old, she has found a perfect fit in her current role, where she designs event and custom apparel that celebrates the sport she adores. Outside of work, she is grateful for her time with her fur baby, Stormi, a lovable mix of lab and pitbull. She also enjoys making memories with her boyfriend, cherishing every moment together.

Jennifer graduated with a BA in Fine Arts with an emphasis in Graphic Design from MTSU in 1999. She has worked in screen print shops in both Charlottesville, Va and Knoxville, Tn and spent 2 years with a newspaper on the coast of south east Georgia. She has been with ASO for 12 years out of twenty four years in the design industry. She and her husband, Jonathan, enjoy to travel and explore new places with their kids.

Brandon is from Knoxville, went to Karns High School. Then went to college at the Art Institute of Atlanta in 1992. Got his degree in Graphic Design. While in college he interned for Cricket Arts International, where he did animation for the Nickelodeon cartoons Ren
& Stimpy, Rugrats and Doug. After graduating, he moved back to Knoxville & worked for ET Graphics for 17 years, where he was art director. In 2011 he took a new job at Threds & worked there as a senior designer for over 13 years, so he has over 30 years of professional experience. He is also a licensed tattoo artist, & love to paint and airbrush. He is married to his high school sweetheart, Linda. Together they have two adult sons, Justin & Devin. Justin is a doctor (psychiatrist) & Devin is a professional musician & producer in Nashville. He & Linda are now empty nesters & they have two black kitties, Dizzy & Ella. They love to spend all of their time together. Brandon & Linda are avid motorcyclists & love to take trips on the bike. He is also an active musician & plays in several bands around town for fun. And lastly, even though Brandon is getting older, he is still an avid skateboarder. He has been a skateboarding fanatic since he was 10 years old & he will never stop. And in the winter months, He & Linda love to go snowboarding & try out new resorts.