We achieved a major milestone—growing our annual events by an incredible 200%! This growth reflects our resilience, adaptability, and commitment to delivering top-tier experiences for our partners.

We moved into our new headquarters, bringing our entire team under one roof for the first time ever. This step has strengthened collaboration, streamlined operations, and set the stage for even greater growth.

We reached new heights, showcasing our brand at the largest cheer competition in the world and, just a month later, at the Olympic Trials for USAG in Minneapolis, MN. These milestone events solidified our presence on the biggest stages, marking a year of incredible growth and opportunity.

2025 marked the largest year of growth in the company's history. We expanded from 350 events in our fall-spring season to over 500 and secured transformative partnerships with Comic-Con, AAU, and Kings Hammer. These milestones showcased our ability to scale beyond our traditional roots and established ASO as a leader in merchandise experiences across sports, entertainment, and live events, setting the stage for continued growth and innovation.

2026 marked a defining year for ASO as we continued to expand beyond our traditional markets and strengthen our position as a leader in event merchandise. With major partnerships including AAU and Bassmaster, we elevated our capabilities to service some of the largest events in sports and entertainment. This year represented more than volume growth; it marked our evolution into a full-service merchandise partner focused on innovation, operational excellence, and delivering world-class retail experiences.