Merch, Motors, and Memories: Our Weekend at the Sand Sports Super Show

Merch, Motors, and Memories: Our Weekend at the Sand Sports Super Show

From September 19–21, 2025, All Star Outfitters had the privilege of serving as the official event merchandiser at the Sand Sports Super Show in Costa Mesa, CA. With more than 30,000 people in attendance, the weekend was packed with energy, excitement, and nonstop action.

We had not one, but two booth setups in prominent locations at the OC Fair & Event Center. By the Proving Grounds, where much of the live action took place, we showcased a three-GYBE inflatable booth structure. The connected setup gave us a commanding presence that stood out across the venue and made it easy for spectators to spot us while enjoying the show. At the same time, our second booth near The Hangar featured a streamlined sales trailer, which offered both efficiency and convenience for fans looking to grab their event gear quickly. Both locations were decorated with eye-catching lights and stocked with well-displayed merchandise designed to celebrate the spirit of the Sand Sports Super Show.

But we didn’t stop at just offering event merch—we made sure to engage with the community all weekend long. Our team was out and about handing out free koozies, hats, and stickers to attendees, adding to the excitement. We also brought some fun interactivity into the mix by asking spectators Sand Sports Super Show trivia questions, sparking conversations and laughter across the grounds. One of our favorite activations was the “Show Me Your Best Full Throttle Face” challenge, where we encouraged fans to strike their fiercest expressions on camera. The results were nothing short of entertaining and gave everyone a chance to share in the event’s high-energy vibe.

The combination of great weather, passionate people, and unforgettable moments made this year’s Sand Sports Super Show one to remember. We’re proud to have been a part of it and grateful to everyone who stopped by to pick up merch, participate in our activations, or just share a smile.

Now, we’re already revving up for the Off Road Expo on October 4–5. If you enjoyed the Sand Sports Super Show, we can’t wait to see you there for even more fun, gear, and community.

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