We’re thrilled to announce that All Star Outfitters is teaming up with Bonnier Events to become the official event merchandiser for two of the biggest names in the sand sports and off‑road scene: the Sand Sports Super Show (September) and the Off Road Expo (October). This is unlike anything we’ve done before, and the excitement is off the charts.

What are these events, anyway?

Sand Sports Super Show is held September 19‑21, 2025, at the OC Fair & Event Center in Costa Mesa, California. It’s promoted as the world’s largest dune & dirt sports expo. Attendees get a front row seat to the newest Sand Rails, ATVs, UTVs / Side‑by‑sides, off‑road accessories, apparel, live demos, test rides, show‑only specials, and more.

Off Road Expo, on October 4‑5, 2025, also at the OC Fair & Event Center, is one of the premier off‑road shows in the U.S., presented by General Tire. From rock crawling to trail riding, trucks to UTVs/ATVs, performance gear to lifestyle accessories, Off Road Expo brings together brands, experts, and fans in the off‑road universe like no other.

Why this partnership is special

As All Star Outfitters, we’re known for high‑quality custom T‑shirts, event merchandise, and branded apparel. But stepping into the role of official merchandiser for two of the biggest sand sports and off‑road expos is a new level. It means our designs, our custom T‑shirts, hoodies, hats, and accessories won’t just be on the sidelines — they’ll be front and center, part of the official experience.

We couldn’t be more excited to work with Bonnier, whose pedigree in producing major motorsports, off‑road, and sand sports events is unmatched. This collaboration opens up opportunities to push creativity, deliver event merchandise that resonates deeply with sand sports and off‑road fans, and offer unique show‑only products you won’t see anywhere else.

What to expect from our merch

• Custom T‑shirts & apparel themed around sand sports, dunes, UTV / ATV culture & off‑road thrill

• Exclusive event‑only designs perfect for collectors & enthusiasts

• Official licensed merchandise so you know it’s authentic

• Products covering everything from tees to hats, hoodies, and maybe even decals & accessories

We’re humbled and stoked. If you're planning to attend the Sand Sports Super Show or Off Road Expo, make sure to stop by the ASO merch booth and grab something that celebrates the passion, the dirt, the power, the ride. Stay tuned — we’ll be sharing sneak peeks of designs very soon.

Here’s to mud, sand, roar, and threads that tell stories. See you out there!