All Star Outfitters Powers Up as the Official Merchandiser of Comic-Con® International

Knoxville, TN — January 21, 2026 — All Star Outfitters, a national leader in event merchandising, has been named the Official Merchandiser for Comic-Con®, the premier celebration of popular art and creativity in the world, held annually in San Diego, CA.

Through this new partnership, which was facilitated by IMG Licensing, All Star Outfitters will bring fans an exclusive lineup of officially licensed Comic-Con merchandise, available both on-site and online. From premium apparel to collectible gear, the collection will capture the excitement, artistry, and imagination that define the Comic-Con experience.

“Comic-Con represents the ultimate celebration of fandom and imagination,” said Mike Martinez, President of All Star Outfitters. “We’re thrilled to bring our passion for large-scale event merchandising to deliver an unforgettable retail experience for fans from around the globe.”

All Star Outfitters manages merchandising operations for more than 400 events each year across the country, partnering with top athletic and entertainment organizations. Their proven success in high-energy, high-volume environments positions them to elevate Comic-Con’s retail experience through innovative designs, superior product quality, and seamless on-site execution.

“We’re excited to be working with the inventive, first-rate team from All Star Outfitters,” said David Glanzer, Chief Communications and Strategy Officer for SDCC®, the organization behind Comic-Con. “The unique designs they’ve presented have elevated our offerings that we’re sure will please all fans from every corner of the popular arts.”

San Diego Comic Convention (SDCC) is a California Nonprofit Public Benefit Corporation organized for charitable purposes and dedicated to creating the general public’s awareness of and appreciation for comics and related popular art forms, including participation in and support of public presentations, conventions, exhibits, museums and other public outreach activities which celebrate the historic and ongoing contribution of comics to art and culture. In addition to its San Diego convention each summer Comic-Con (the premier comics convention of its kind in the world), SDCC organizes the Anaheim-based WonderCon® each spring, and the SAM: Storytelling Across Media® symposium in the fall. SDCC recently licensed the San Diego Comic-Con Málaga® convention in Spain, has licensed Comic-Con: The Cruise, and is the parent organization of Comic-Con Museum® in San Diego’s Balboa Park. SDCC’s global licensing rights are managed by IMG Licensing.

The partnership will make its debut at WonderCon and continue on at Comic-Con 2026 in July all while featuring exclusive designs, limited-edition drops, and an immersive online shopping experience throughout the year, powered by All Star Outfitters.

For more information:

All Star Outfitters

Landon Hensley

Director of Marketing

lhensley@asoapparel.com

SDCC

David Glanzer

Chief Communications and Strategy Officer

pr@comic-con.org