Get to know the team behind the Nation's Leader in Event Merchandise.
1. WE OPERATE AS PARTNERS
We see partnerships as more than just transactions—they're built on collaboration, shared goals, and ongoing communication. That’s why we take a holistic approach, scheduling weekly calls to stay aligned, share insights, and adjust as needed. This ensures a strong, dynamic relationship where both sides are fully engaged in success.
2. ORGANIZATION SHOULDN'T BE FAR FETCHED
With over 25 years of experience, our team of experts is dedicated to making your experience seamless and stress-free. While you have the support of an entire team working behind the scenes, you’ll always have a dedicated brand manager as your main point of contact. This person is your go-to for anything you need—providing personalized support, quick solutions, and a direct line of communication at any time. We believe in building strong, reliable partnerships, ensuring you always have someone who understands your brand inside and out.
3. MODERN DAY DIGITAL PICASSOS
Our Creative Team is top-tier, bringing over 20 years of experience in graphic design and branding. What makes ASO stand out? It’s the talent and expertise behind every design. Our seasoned designers understand the industry inside and out, creating artwork that not only looks great but also captures the essence of each brand we work with. From concept to final product, we let the art speak for itself—delivering high-quality, impactful designs that set our partners apart.
OUR RECENT MILESTONES
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2021
Coming out of the COVID year, we achieved a major milestone—growing our annual events by an incredible 200%! This growth reflects our resilience, adaptability, and commitment to delivering top-tier experiences for our partners.
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2022
We embarked on a game-changing journey with Shopify, unlocking massive growth for our company. This shift not only streamlined our operations but also expanded our reach, driving efficiency, sales, and success like never before.
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2023
We moved into our new headquarters, bringing our entire team under one roof for the first time ever. This step has strengthened collaboration, streamlined operations, and set the stage for even greater growth.
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2024
We reached new heights, showcasing our brand at the largest cheer competition in the world and, just a month later, at the Olympic Trials for USAG in Minneapolis, MN. These milestone events solidified our presence on the biggest stages, marking a year of incredible growth and opportunity.
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Landon Hensley
Top 10 Must-Have Merchandise Items for Your Next Event
When planning an event, one of the most important aspects to consider is how to effectively promote your brand and create a lasting impression on attendees. Offering high-quality, useful, and memorable merchandise can significantly enhance your event’s visibility and leave attendees with a tangible reminder of their experience. Here are the top 10 must-have merchandise items for your next event:
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T-Shirts: T-shirts are universally loved by consumers and are one of the most effective promotional items. Not only are they practical, but they also serve as walking billboards for your brand. A well-designed t-shirt featuring your event’s logo or theme can be worn long after the event is over, extending your brand’s reach far beyond the initial audience.
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Hats: Branded hats and caps are another wearable item that provides excellent visibility for your event. Whether it’s a stylish snapback or a cozy beanie, attendees will appreciate the gesture, and your brand will benefit from the added exposure as they wear the hat in their daily lives.
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Water Bottles/Cups: Eco-friendly and practical, water bottles and cups are a hit at any event. They not only keep attendees hydrated but also serve as a constant reminder of your brand every time they take a sip. Opt for high-quality, reusable materials to align with sustainability trends.
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Tote Bags: Tote bags are versatile and highly functional, making them a popular choice for event merchandise. Attendees can use them to carry their belongings during the event and afterward, whether for grocery shopping or day-to-day activities. Each time they do, your brand gains visibility.
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Pins: Custom pins are a subtle yet stylish way to promote your event. They can be worn on clothing, backpacks, or hats, making them a versatile accessory. Pins also have a collectible appeal, encouraging attendees to display their connection to your event proudly.
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Keychains: Keychains are small but mighty when it comes to brand promotion. They are easy to distribute and practical for daily use. With a creative design, a keychain can be a constant companion, keeping your brand at the forefront of the user’s mind.
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Stickers: Stickers are a fun and affordable way to spread your brand’s message. They can be used to decorate laptops, water bottles, or notebooks, offering endless visibility. Attendees love collecting and displaying stickers, making them a must-have for any event.
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Patches: Custom patches are a unique and durable way to represent your brand. They can be sewn onto clothing or bags, offering a personalized touch. Patches are particularly popular in communities with a strong sense of identity, such as sports teams or clubs, making them a great choice for targeted events.
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Bracelets: Bracelets are a simple yet effective promotional item. Whether made from silicone, fabric, or metal, they are easy to wear and can carry your event’s message subtly. Attendees often keep bracelets as souvenirs, ensuring your brand remains on their wrist long after the event.
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Notebooks: Notebooks are practical and appreciated by attendees who like to take notes or jot down ideas. A branded notebook is not only useful during the event but also becomes a daily reminder of your brand each time it’s used.
Incorporating these must-have merchandise items into your event strategy will ensure that your brand is not only noticed but also remembered. Choose high-quality products that reflect your brand’s values, and you’ll create a lasting impact that resonates with your audience.
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Landon Hensley
How to Find the Right Screen-Printing Company for Your Apparel, Promo Products, and Signage Needs
When it comes to branding your business or organizing an event, finding the right screen-printing company to handle your apparel, promotional products, and signage is crucial. Whether you need custom t-shirts, branded hats, banners, or pop-up tents, the quality of these items can significantly impact your brand’s image. Choosing the right partner can make all the difference in ensuring your project is a success.
Why Choosing the Right Screen-Printing Company Matters
The right screen-printing company doesn’t just print your logo on a shirt. They become an extension of your brand, helping you make a strong impression through high-quality, well-designed products. Whether you’re promoting a small business, a large corporation, or an upcoming event, the products you distribute will represent your brand to the world.
Here are some key factors to consider when selecting a screen-printing company:
1. Experience and Expertise
Experience is key in the screen-printing industry. A company with years of experience is likely to have refined their techniques and developed a keen understanding of what works best in different scenarios. Whether you’re looking for apparel, promotional products, or event signage, an experienced company will know how to meet your specific needs.
Ask potential partners about their experience with similar projects. Do they have expertise in creating the types of products you need? Have they worked with businesses or events like yours before? A company with a proven track record will be more likely to deliver the quality and service you expect.
2. Range of Services
A one-stop-shop for all your branding needs can save you time and hassle. Look for a screen-printing company that offers a wide range of services, including custom apparel, promotional products, and signage. This not only streamlines the process but also ensures consistency across all your branded items.
For example, if you’re planning an event, you might need everything from t-shirts and hats to banners and pop-up tents. Working with a single provider for all these items ensures that your branding is consistent and your project is handled efficiently.
3. Quality of Products
The quality of the products you receive should be a top priority. Poorly made items can reflect negatively on your brand, leading to dissatisfied customers or event attendees. To assess quality, ask the company for samples of their work. Examine the materials, print clarity, and durability of the products. You want items that not only look great but also stand up to wear and tear.
4. Customer Service and Support
Excellent customer service is essential when working on a custom project. You need a company that is responsive, communicative, and willing to go the extra mile to meet your needs. From the initial consultation to final delivery, the screen-printing company should be a reliable partner you can count on.
Check online reviews and testimonials to get a sense of how the company treats its customers. A company that consistently receives positive feedback is likely to provide the level of service you’re looking for.
5. Pricing and Turnaround Time
While quality should never be sacrificed for cost, it’s important to find a screen-printing company that offers competitive pricing. Request quotes from several companies to compare their rates and services. Additionally, inquire about their turnaround time to ensure they can meet your deadlines without compromising on quality.
Final Thoughts
Finding the right screen-printing company in your area can make a significant difference in the success of your branding efforts. By considering factors like experience, range of services, quality, customer service, and pricing, you can identify a partner that will help you create standout apparel, promotional products, and signage.
At All Star Outfitters, we pride ourselves on delivering high-quality screen-printed products that meet the unique needs of our clients. Whether you’re looking for custom apparel, promotional products, or event signage, we have the experience and expertise to bring your vision to life. Visit us at asoapparel.com to learn more about how we can help with your next project.
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Landon Hensley
Event Signage for Boom Bash at Grace Baptist Church
At All Star Outfitters, we pride ourselves on being part of the vibrant community events that bring people together, and the recent Boom Bash event at Grace Baptist Church was no exception. This annual celebration is a staple in the community, offering an array of free activities and services that delight attendees of all ages.
This year, we had the honor of enhancing the event with our signage solutions, providing four vibrant teardrop flags and a jumbo welcome tent. These additions served as a welcoming beacon for attendees, marking the entrance and setting the tone for the day's festivities.
The Boom Bash event is truly a highlight in the community calendar. Families gathered to enjoy free food, a variety of fun activities for kids, live music, an impressive car show, and a breathtaking fireworks display to close the evening. It was heartwarming to see the smiles and excitement on the faces of children as they participated in games and activities.
One of the most impactful moments of the event was the giveaway of backpacks filled with school supplies to over 500 children. This generous gesture ensured that kids in the community are prepared for the upcoming school year, relieving some of the financial burdens on families and spreading joy and hope.
Being able to contribute to such a meaningful event was a privilege for us at All Star Outfitters. Our signage not only provided clear directions and information but also added to the festive atmosphere. The teardrop flags and jumbo welcome tent stood out, creating an inviting entrance that welcomed every attendee with open arms.
We are grateful to Grace Baptist Church for trusting us with their signage needs and allowing us to be part of such a special day. If you have an event coming up and need high-quality, eye-catching signage, we would love to help make your event unforgettable. Contact us today to learn more about our services and how we can assist you in creating the perfect setting for your event.
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Landon Hensley
Knoxville Screen Printing
At All Star Outfitters, we proudly celebrate a significant milestone – surpassing 100,000 orders on Shopify, a testament to our commitment to excellence. As industry leaders in event merchandising, we bring events to life with uniquely tailored merchandise that captures the essence and energy of every occasion. Our expertise in custom screen-printing sales ensures that each design is a masterpiece, a fusion of creativity and quality. Beyond events, we offer a diverse range of retail options, specializing in cheer, gymnastics, and volleyball items. Join us on this journey as we continue to innovate and elevate your experiences through personalized apparel and event retail!
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